Discover the media presence of La Balaiterie
Welcome to the vibrant media center of La Balaiterie! Here you will find a collection of our latest press releases and engaging videos. Immerse yourself in the world of La Balaiterie by sharing our exciting stories, ideas and updates.
Sweeper, an ancient profession that continues in Normandy
La Balaiterie, an artisanal sorghum broom company, has set up in Royville near Dieppe in Normandy. At the head of the small business, we find a couple, Marie-Laure and Arnaud Gabriel. They left everything behind to start manufacturing original, colorful and customizable brooms, but above all handmade. Explanations from Marie-Laure and Arnaud Gabriel.
Press reviews
Join Our Virtual Workshop
Unable to attend in person? No problem! Join us for a virtual tour via Zoom and dive into our live workshop experience. Allow us to craft your custom broom while you immerse yourself in the rich history of broom making. Discover how this ancient tradition, once reserved for humble craftsmen, has evolved into one of today's trendiest household tools.